Knowledge and Expertise
In close collaboration with other consultants in various specialist capacities, Edling Research conducts and coordinates all types of customized market research, including:
Habits and attitudes, target groups, customer profiles
Idea generation, consumer needs, concepts, products, design, launches
Understanding shoppers, purchasing situations and purchasing decisions
Brand image and positioning
For each project, we design the data collection method or combination of methods (telephone, online, face-to-face, qualitative methodology) that best meet your specific information needs.
In addition to collaborating closely with you when conducting research projects, we are very happy to be your sounding board and discussion partner even when a project is not of immediate interest.
We also offer consulting on an hourly basis as an extra resource for your marketing department. This includes helping you analyse and clarify existing market data, provide action-oriented advice, as well as managing the commissioning and coordination of your research projects as an in-house consultant.