Knowledge and Expertise

In close collaboration with other consultants in various specialist capacities, Edling Research conducts and coordinates all types of customized market research, including:

Market mapping

Market mapping

Habits and attitudes, target groups, customer profiles

Product development

Product development

Idea generation, consumer needs, concepts, products, design, launches

Shopper insight

Shopper insight

Understanding shoppers, purchasing situations and purchasing decisions

Brand studies

Brand studies

Brand image and positioning

For each project, we design the data collection method or combination of methods (telephone, online, face-to-face, qualitative methodology) that best meet your specific information needs.

In addition to collaborating closely with you when conducting research projects, we are very happy to be your sounding board and discussion partner even when a project is not of immediate interest.

In-house consultant

We also offer consulting on an hourly basis as an extra resource for your marketing department. This includes helping you analyse and clarify existing market data, provide action-oriented advice, as well as managing the commissioning and coordination of your research projects as an in-house consultant.